BIOTEST, a pharmaceutical multinational that produces plasma derivatives, speaks to investors, doctors and patients with a campaign that aims to define an identity based on positioning values: from a natural and biological product such as plasma, which comes from individuals , Biotest wants to create more care and more protection for fragile patients, taking life from life.
A communication customized to the European, Asian and American markets, to tell the company’s mission and vision with an approach that puts the human being at the centre, identifying him as a resource but also as a cure for other lives.
Communication touches all the corporate touchpoints, through a real international corporate campaign, which overcomes all barriers and transfers the idea of a universal and supportive feeling that unites us all, as human beings.